I Hate Marketing: Goodreads Giveaway

At the end of August, I announced that I was running an eBook (Kindle) giveaway on Goodreads during the month of September. They were running a special (only $99!) whereupon I could give away up to 100 eBook copies, and they would handle everything: picking winners from those who signed up on Goodreads and sending out copies. I recently had acquired a debit card for switching ISPs, so I decided to go for it.

I chose Armistice Day for the giveaway in hopes that if people liked it that they would go on to buy Gateway to Empire.

I was a bit nervous come launch day. What if no one signed up for my book? I've never had a problem giving away things for free. I've given away couches, stairs, books, tapes, toys, 3D printed models, a door, and many more things, but still I worried that somehow either the book cover or the blurb would turn potential readers off.

Silly me. Never underestimate the power of free.

I had 75 people interested by lunchtime, and 120 people signed up by the time I went to bed. What a relief! Over the course of the month, the pace of signups slowed, but by the end of the month I reached 953 entrants! I was psyched!

Now most people don't go through the trouble to write reviews, so I figured that if I got five reviews, it would be a success. So I sat back and waited.

Three months later, I'm here to tell you what the results are.

Ok, there's no way to sugarcoat this. Things didn't pan out the way I'd hoped: I only got 1 review and 3 ratings. The review was good, and the reviewer gave me four stars. The other two ratings were three stars, which I'm completely fine with. And no, it hasn't led to more sales for Gateway to Empire.

The most recent rating came on November 15th, so what happened to the other 97 winners? Shouldn't I have received a bunch of ratings by now? Based on my GR experience, most people at least rate a book even if they don't review it. GR always wants to know what you thought of a book (so that it can recommend other books to buy read). It'll leave you alone if you rate the book. It won't nag you to review it. So my guess is that the bulk of the winners are voracious readers who enter giveaways because their appetite exceeds their wallet. They collect as many books as they can for free. They'll read them all eventually. Or not.

Just to clear, I don't blame GR at all. They handled everything professionally, didn't treat me any different than trad pub authors, and provided me with the statistics I requested.

Am I bummed about the poor review/rating to books given away ratio? You bet! But that's the way it goes. Would I do it again? Maybe, but not until I've had a chance to explore other methods first.

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DED

I Hate Marketing - Getting Reviews

I hate marketing; I really do. But I know that "publish it and they will come" is not an effective strategy. I've tried it; many many indie authors have tried it.

So we try to get some reviews. Maybe we ask a friend or they just do it without asking because they realize how difficult it is to get reviews. But that quickly dries up, so we move on.

We submit our ebooks and physical copies—only if necessary—to those few review sites willing to actually read and review indie published books. There aren't many, and so for every book they review they have to say no to a hundred more. I know this firsthand as that's what we had to do here when we were open to submissions—something I hope to do again someday. And after a couple of years, well, you get burned out, or there just isn't time as real life gets in the way. Something has to give, and writing free book reviews is an easy choice to get the ax.

Now some entrepreneurial types figured out how to keep writing book reviews for indie authors. You could pay someone to give you a five-star review on Amazon. Maybe they had a few sock puppets to give you several five-star reviews. Some people did it themselves. Once it got out of control and reviews on Amazon didn't mean shit, Amazon cracked down and only allowed verified purchasers to write reviews. Does it still go on? Maybe. I don't know. But it gave paid reviews a stigma. How would you know if the review was honest?

Well, some people figured out how to do it the right way. I think it might be the norm now. I recently went through the list of reviewers at the Indie View, and there were a lot of paid review sites. But I wasn't ready for that yet.

But the free indie reviews list for sci-fi was short. There were plenty that were MIA or closed to submissions. I did manage to come up with a list of several sites and submitted my requests. That was July. Only one person has replied to say that they're interested. One site auto-replied to tell me to watch their site. Maybe they'd review it; maybe they wouldn't. The rest of them didn't respond at all. I'm not surprised by it really, nor can I blame them. They're probably inundated with requests and don't have the time to reply to them all. I get that. Sometimes people can be rude when you reject their book review request.

I realize that I'm going to have to open my wallet. I've got a debit card for switching my ISP and commiting to an extended period of time. It's found money. But I have to be smart with how I'm going to spend it on marketing. A few indie authors have shared how fast that ad dollar disappears. So I'm going with the biggest bang for the buck. Goodreads (owned by Amazon) is having a giveaway sale. I can give away 100 ebook (Kindle) copies to GR readers (that know to look for giveaways) for $99. The impression I get is that if I get five reviews out of that, it's a success. It runs for the month of September, so I'll report back to let you know how I did.

Want to read Armistice Day? Visit this page during the month of September to enter for a chance to win.

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DED

Goodreads Has a Problem With Trolls and Extortion

I just learned about this today. In a nutshell, indie authors with a high visibility on social media—particularly those with progressive politics—are being targetted by extortionists. Typical message:

"EITHER YOU TAKE CARE OF OUR NEEDS AND REQUIREMENTS WITH YOUR WALLET OR WE'LL RUIN YOUR AUTHOR CAREER. PAY US OR DISAPPEAR FROM GOODREADS FOR YOUR OWN GOOD."

Failure to comply with these demands results in authors getting slammed with hundreds of one-star reviews on Goodreads. The company is typically slow in its corrective actions.

All indie authors know how difficult it is to get readers to check out their work. It means putting yourself out there on social media (the introvert's equivalent of smelling sweaty socks) to get the public's attention. Many authors choose to discuss topics of personal interest to them. And if there's anything we've learned over the last few years, doing so puts a target on your back. As their audience grows, the trolls take notice.

Amazon used to have a sock puppet problem, but then it found ways to restrict reviews to verified accounts by simply making use of data it already had (verified contact info, purchasing history, etc.). Since Amazon owns Goodreads and offers potential readers easy to access links to buy said book, you would think that they would make every effort to ensure that the number one social media site for books was free of crippling attacks on their revenue stream.

Thanks to Monica for bringing this to my attention.

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DED