Full
disclosure: I backed the Kickstarter for this book, and even though I have a
fair amount of negative things to say, I don't regret it. I found it to be an
educational read.
thrive: verb (used without object)
- to prosper; be fortunate or successful. Synonyms: advance
- to grow or develop vigorously; flourish.
The children thrived in the country.
survive: to get along or remain healthy, happy, and unaffected in spite of some occurrence.
She's surviving after the divorce.
After reading through all of the health issues (both mental and physical) that Nohelty shares with the reader, his suggestion not to strive for happiness in order to avoid falling into negativity, and the constant drumbeat of how exhausted he is from promoting his brand (blog posts, interviews, podcasts, strategizing his advertizing budget, evaluating what promotions are working, etc.) leads me to believe that he's deluding himself into thinking he's thriving; he's merely surviving.
But "survive" isn't as marketable a word as "thrive." And it's clear to me after reading this book, that Nohelty knows marketing.
And that's where this book has value. Right from the start, Nohelty gives his readers a reality bath. If you have any illusions about your chances of success after publishing your book, then he will wash those illusions away. Once he's done that, he works hard for you to accept things as they are. It's not your fault. Capitalism is a rough system with many evils; it's difficult to conduct commerce in such a system, but it's what we have to deal with. Nohelty doesn't want authors to let the system damage their mental health.
Once that's out of the way, he shares his business experience, matters of personal health, his experiences with social media, makes suggestions about automating your workflow, explains arbitrage, agonizes over the size of his mailing list, crunches the numbers on advertizing ROI, drowns you in marketing philosophy, and tries to get you to focus on what works for you. There's even a clever bit about author archetypes which he and his partner have dubbed "biomes." There's plenty more, but it can be repetitive at times and rambling, and I found myself wanting him to get on with it. But he has to get it all out there because he's trying to make a point and, IMO, he's burning the candle at both ends.
There's a workbook—emphasis on work—that goes with this book that could prove useful. But if you need a guide you can sign up for the service that he and a fellow successful marketer have devised. Nohelty goes into some detail about that in the book, and it stuck in my craw. I don't fault him for monetizing his experience, but I do feel like he's trying to upsell anyone who bought this book. And I don't really appreciate that, but hey, we live in a capitalist dystopia, so it's all fair game.
So if you're an indie writer, should you pick this up? If you've got a routine that you're happy with, then no. If you're content with your writing as a fun hobby, then also no. But if you've got at least three books under your belt, you've sold less than 100 copies (like 99% of us), and you're looking to find out what may or may not be required of you to grow your brand, then yes. It's a sobering look at one man's efforts (one who already had experience with sales and marketing) to grow his brand. Maybe you'll find something in it that works for you.
And Mr. Nohelty, if you're reading this, H.P. Lovecraft never lived in Los Angeles, much less had a salon there.
\_/
DED
This
anthology's theme is horror stories that have some connection to shopping malls, those dying bastions of
consumerism. Not that consumerism is dead, mind you. It's that we're transitioning from roaming their
vast corridors of myriad wares to surfing the digital versions on our phones and laptops. To wit,
the editors thought that the demise of shopping malls would make for an excellent theme for a
horror anthology. And I thought so too.
Twelve-year-old
Maggie, her mother, and their loyal dog, Penny, traverse desolate cities, guided by a well-worn travel book. A chance
encounter with a solitary boy, entangles them in the perils of Plantation Oaks, a seemingly safe haven.
In
a world paralyzed by an unprecedented outbreak, Clint mans the CDC hotline, a solitary beacon of dwindling hope. Then, one
fateful day, a call comes in. Clint finds himself navigating a delicate situation involving a mysterious woman, hinted at
in classified files, who may possess the coveted cure. As the world remains under a suffocating lockdown, Clint's every
word, every choice, holds the weight of untold futures.
In
the frozen heart of Wyoming, the Trinity Meat Processors stands as a beacon of rehabilitation. Here, men with no pasts
and blank slates find purpose under the watchful eye of Pastor Isiah. Asher, unsettled by the sudden disappearance of
his friend after a confrontation with a mysterious intruder, races against time, battling forgotten truths and moral
dilemmas.
Sara makes a startling discovery through an at-home ancestry kit:
She possesses a unique immunity to the elusive Jessica Kitner Syndrome. This revelation
doesn't go unnoticed. OriginPoints, the DNA test company, approaches her with a
proposition that might demand the ultimate sacrifice.
West
Germany, 1949. Former actor Max Kaspar suffered greatly in the Second World War. Now he owns a nightclub in
Munich—and occasionally lends a hand to the newly formed CIA. Meanwhile, his brother Harry has ventured
beyond the Iron Curtain to rescue an American scientist. When Harry is also taken captive, Max resolves to
locate his brother at all costs. The last thing he expects is for Harry to go rogue.
Reason
and science gave the Recindian Compact wonders like steam engines, telegraphs, and
gunpowder. The world had order. It made sense.
When
the body of Harry Injurides - playwright, provocateur and bodybuilder - washes up on a beach, his
friends are shocked, but not altogether surprised. But when they meet to mourn Harry, he shows up
and says he's been resurrected.
Six
months have passed since the events of The Silver Mask. Over the winter months, Vasini was plagued by
Gareth Miller, the Winter Fayre Killer, who murdered 17 people before he was captured by Lieutenant David
Locke. The city now waits for Miller to be hanged. But when Miller escapes gaol, ready to terrorise
Vasini's streets once more, Locke must hunt the murderer again to stop him from claiming more lives.
Jordahk
isn't sure who or what he is anymore, and just trying to be “normal” is becoming increasingly challenging. As
adulthood looms he'll face his greatest challenges yet both personally and in space.
After
the events in
In
the early days of post-war Germany, Captain Harry Kaspar has been assigned by the
US military government to oversee recovery efforts in the town of Heimgau.
Unfortunately, the post is already occupied by Major Membre. It seems that the
office that assigned Membre supersedes the one that picked Kaspar, and
obviously the major outranks the captain.
Lance is a
middle-aged man stuck in a loveless marriage and a life with no meaning. His sedentary existence has packed
on the weight, both physical and mental, and he envies his successful and fit neighbor who may be banging
his alcoholic wife on the sly. The Grim Reaper shows up to recruit Lance into brainstorming new ways for
people to die.
Nina Buraca, investigator of possible signs of alien life, has heard tales of mysterious events on Pluto's moon Charon, where a science outpost studies extrasolar planets. Facing opposition from her colleagues, she nevertheless travels from Earth to uncover the truth. Once there, she finds herself working with a team of people who have many secrets. To make progress, she has to take sides in an old dispute that she knows nothing about. Can she determine who – or what – is really behind the name "selkies" that the station's staff have given to this uncanny phenomenon?
When quick wits and loyalty are put to the test...
The gods are dead, killed two hundred years ago. With their destruction the moon split apart, the sun dwindled and the land was devastated. Civilisation has re-emerged from the carnage, but twisted creatures still prowl the savage Wildlands between the city-states. In the skies above the city of Vasini, a falling star, a fragment of the dead moon goddess Serindra, heads to earth.
A dark speck slips from dormancy, where it has been trapped for millennia. It is utterly alien, singularly enthralling, and devastatingly lethal. What follows in its wake are chaos and death.
In a city racked by poverty and discontent, twelve people arrive for an interview with the all powerful Frontline Corporation. The successful candidate will trade hunger and hardship for a life of luxury and excess. However, it quickly becomes clear that the interview is nothing like they expected. Who will survive the brutal waiting game that unfolds? To what lengths are the candidates willing to go to secure the job? And what secrets are they hiding from one another?